Neuromarketing: Understanding Customers' Subconscious Responses to Marketing
نویسندگان
چکیده
منابع مشابه
Neuromarketing: How Neuroscience Can Inform Marketing
In the overlapping areas of neuroscience, psychology and marketing, neuromarketing exists. From the literature surveys on these domains, a conceptual model is developed to elucidate the neuroscientific and psychological intersection of consumer behavior. Classic experiments where brain mapping technologies are used to interpret the brain science behind consumers’ response to various marketing s...
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ژورنال
عنوان ژورنال: Technology Innovation Management Review
سال: 2012
ISSN: 1927-0321
DOI: 10.22215/timreview/634